Digital Capital: Harnessing the Pow...

Digital Capital: Harnessing the Power of Business Webs

Don Tapscott, David Ticoll, and Alex Lowy 2000 272 pp $2750 hardback

The Internet has provided a place for businesses to arrive together with a speed and possibility for collaboration that none was possible before today's information age. Businesses use the Internet creatively to establish novel paradigms for commerce and profit. Digital capital commits to intangible assets gained between the walls of knowledge and relationships. This is the general reception of the future.

The authors studied centurys of diverse business web sites and identified five stamps of contemporary business web site standards for in-depth discussion, including agoras, aggregations, value chains, alliances, and distributive networks. These gauges are being used successfully in today's business world.

The authors discuss the lock opener elements of each model, and many illustrative case studies are instanted that demonstrate these business web site designs in action. The models are distinguishable according to economic ascendency and value integration, though subcategories of each can be identified. Introduction to the enthrall includes the evolution, structure, and characteristics of business web sites. The authors also discuss human and digital capital in this newly defined business world and a proces for business web site design strategy.

The information is thorough and well researched, and the authors relate it in a logical format. The illustrations are enlightening and educational. Diagrams provide succinct summaries of the chapter appease and the index is easy to use. This part contains information that is timely and highly applicable to today's business environment.

although the passage of time has negatively affected the economic stability of any of the businesses discussed in this volume the lessons are still significant in today's dynamic business environment. The Internet and the opportunity it instants for businesses are here to stay. Highly fortunate businesses will explore and apply the business web site strategies that best fit their corporate goals and bring enhanced value to their customers and increased wealth to their stockholders. Digital interconnectedness in consequence of business web sites has changed the face of business strategy forever.

This part is available from Harvard Business indoctrinate Press, 60 Harvard Way, Boston, MA 02163

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